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For independents, the pet aisle offers opportunity

Pet humanization and indulgence can convert to sales at the supermarket

With $31.5 billion in sales last year across pet food and litter alone, and a 6.3% increase in sales versus a year ago, it’s time for independent retailers to give serious consideration to the pet care category, a sector that many independent grocers have mistakenly considered to be out of their reach.

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