Makeup (and vitamins and toothpaste, too) can make up sales for groceries.
Beauty and wellness are intertwined and important to the supermarket industry like never before. Although no merger between a drug store chain and supermarket has materialized yet, groceries are partnering with drug retailers and expanding their health and wellness offering to give shoppers a one-stop-shopping experience.
Retailers are smart to tap into this growing category. The health and beauty category (HBC) along with general merchandise (GM) offers opportunities and high-ticket value visits, according to the second annual “The Power of GM and HBC in Grocery” report released by Acosta and the Food Marketing Institute (FMI) this summer.
0 comments
Hide comments
