Avoid getting left in the digital dust

Avoid getting left in the digital dust

Welcome to the first IdeaXchange theme week! We asked all of our Xperts to answer the question: What keeps you up at night? This is what Bill Bishop had to say.

What keeps me up at night is the thought that food retailers are losing touch with their customers and don’t know it. Many in the supermarket industry underestimate how extensively digital has impacted the way people live and shop for food — and as a result, their relationships with customers are growing weaker and weaker.

The risk of losing to

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