Beef Group Plans More Cross Promotions

CHICAGO The National Cattlemen's Beef Association has rounded up new food and beverage partners for cross promotions scheduled for supermarkets this year. The trade group's summer-grilling campaign will conduct a number of retail promotions with Samuel Adams beer and Edward's Frozen Pies, as well as the Wisconsin Milk Marketing Board, which will promote a selection of cheeses produced in the state.

CHICAGO — The National Cattlemen's Beef Association has rounded up new food and beverage partners for cross promotions scheduled for supermarkets this year.

The trade group's summer-grilling campaign will conduct a number of retail promotions with Samuel Adams beer and Edward's Frozen Pies, as well as the Wisconsin Milk Marketing Board, which will promote a selection of cheeses produced in the state. The groups represent new relationships for the NCBA.

The Beef Checkoff

Register to view the full article

test - Advanced Registered User

Already a member? .

TAGS: Marketing Meat