EDLP Gains Traction at Ahold USA

AMSTERDAM Customers are responding positively to the new EDLP initiatives at Stop & Shop and Giant-Landover, said Anders Moberg, chief executive officer of the chains' parent company, Ahold, in an interview with SN last week. We are optimistic about the changes in price at Giant-Landover and Stop & Shop, and about the future, he told SN following the company's year-end earnings conference call with

AMSTERDAM — Customers are “responding positively” to the new EDLP initiatives at Stop & Shop and Giant-Landover, said Anders Moberg, chief executive officer of the chains' parent company, Ahold, in an interview with SN last week.

“We are optimistic about the changes in price at Giant-Landover and Stop & Shop, and about the future,” he told SN following the company's year-end earnings conference call with analysts.

The company, based here, has been rolling out th

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