TREAT AND EAT

Drug chains continue to introduce new private-label consumables to drive traffic, increase profits and inspire customer loyalty. Chains are even aligning their store brands with health and nutrition trends by offering good-for-you foods, such as flaxseed snack bites and reduced-carbohydrate fruit juices, in an attempt to increase the basket size of shoppers making quick trips to their stores. The

Drug chains continue to introduce new private-label consumables to drive traffic, increase profits and inspire customer loyalty. Chains are even aligning their store brands with health and nutrition trends by offering good-for-you foods, such as flaxseed snack bites and reduced-carbohydrate fruit juices, in an attempt to increase the basket size of shoppers making quick trips to their stores.

The channel captured 68% of such trips last year, according to Chicago-based Information Reso

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