Eye contact from store shelves can influence purchases, researchers say

Eye contact from store shelves can influence purchases, researchers say

Characters on cereal boxes displayed in grocery stores tend to make incidental eye contact with their targeted shoppers, potentially influencing purchase decisions, a new study revealed.

The research, by Cornell University Food and Brand Lab researchers Aner Tal and Brian Wansink, in collaboration with Yale University's Aviva Musicus, is to be published in the forthcoming journal Environment & Behavior. 

Researchers said the study included 10 grocery stores in

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