SN Whole Health: Spring 2013 Trends

SN Whole Health: Spring 2013 Trends

“There’s an image that this group didn’t know which end of a pan to pick up. That’s not true. They shop a lot, they cook as much as their parents did and they entertain with food. They’re the foodies.” — Jon Miller, professor, University of Michigan

Generation X Lost No More

Don’t you forget about me…

Simple Minds’ 1985 coming-of-age anthem announced the arrival of a still-young Generation X just then entering adulthood. Fast forward to today, and not much has changed. This group of 51 million is singing the same song as middle-aged consumers with jobs and families.

The current message, however, is directed at marketers who seem more obsessed with the generations that bookend them: Baby Boomers a

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