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Retailers are testing social media in an effort to win public support, and sometimes to effect change, as a Walgreens-paid Twitter campaign — #ILoveWalgreens vs. Express Scripts — illustrated.
The campaign on Jan. 12 attempted to drum up p...
You have to wonder whether the story of Stacey Irvine would have made as big a splash (or thud, in this case) if it weren’t for the amassed coverage of childhood obesity, kids’ diets, and the efforts to change the course of both.
The artic...