Food Lion, Unilever Team for Mobile Marketing

SALISBURY, N.C. — Men are the target of Food Lion’s latest mobile marketing campaign. The retailer has teamed with Unilever to promote the manufacturer’s new Dove “Men+Care” line of male skin care products. Food Lion loyalty cardholders who text “DOVEMEN” to 467467 will get up to $4 of coupons on Dove Men+Care products by mail.

SALISBURY, N.C. — Men are the target of Food Lion’s latest mobile marketing campaign.

The retailer has teamed with Unilever to promote the manufacturer’s new Dove “Men+Care” line of male skin care products. Food Lion loyalty cardholders who text “DOVEMEN” to 467467 will get up to $4 of coupons on Dove Men+Care products by mail.

As reported, Food Lion is focusing on marketing via mobile phone tex

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TAGS: Marketing