Lowes Foods Replaces Greenpoints with Fresh Rewards

Lowes Foods will replace its Greenpoints rewards program tomorrow with a new Fresh Rewards loyalty program, spokeswoman Debbie Williams told SN.

WINSTON-SALEM, N.C. — Lowes Foods here will replace its Greenpoints rewards program tomorrow with a new Fresh Rewards loyalty program, spokeswoman Debbie Williams told SN.

Greenpoints participants will be automatically enrolled in the new program, according to reports. Although shoppers will no longer earn Greenpoints in Lowes locations, they can redeem previously earned Greenpoints for products and gift cards on greenpoints.com for up to two years.

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TAGS: Marketing