Raleys Introduces ‘Real Values’ Program

Raleys and its two sister companies in Northern California — Bel Air and Nob Hill Markets — introduced a new program earlier this week called “Your Ticket to Savings,” designed to communicate to customers the kinds of “real values” it offers, Bill Coyne, president and chief executive officer, told SN.

WEST SACRAMENTO, Calif. — Raleys here and its two sister companies in Northern California — Bel Air and Nob Hill Markets — introduced a new program earlier this week called “Your Ticket to Savings,” designed to communicate to customers the kinds of “real values” it offers, Bill Coyne, president and chief executive officer, told SN. The program consists of different-colored tags, or tickets, that extend off the shelving across the stores to communicate a variety of values: red for ad specials;

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TAGS: Marketing