Target Shoppers Can Redeem Gift Cards via Cell Phone

Target shoppers can now redeem gift cards via their mobile phone, rather than carrying the cards with them.

MINNEAPOLIS — Target shoppers can now redeem gift cards via their mobile phone, rather than carrying the cards with them.

Shoppers save gift card information to a PIN-secure account on the Target.com mobile site; then, using a mobile phone with Internet capabilities, a shopper can retrieve gift card barcodes for scanning at checkout. They can also check balances at any time via the Target.com mobile site, and save multiple cards to their account and label each one for reference

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TAGS: Marketing