Wal-Mart to Customize In-Store Content Based on Sales

The soon-to-be launched Wal-Mart Smart Network will allow the retailer to broadcast the most relevant content to shoppers by store, by screen, by day and even by time of day, according to Wal-Mart.

BENTONVILLE, Ark. — The soon-to-be launched Wal-Mart Smart Network will allow the retailer to broadcast the most relevant content to shoppers by store, by screen, by day and even by time of day, according to Wal-Mart. It will determine which brand-specific messages resonate where, when and with which shopper segments by keeping a close watch on sales data, Linda Blakley, a spokeswoman for Wal-Mart, told SN. “Category and endcap screens will offer 10-second solutions and suggestions to help mo

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