The integrated marketing campaigns that most effectively engage the shopper and guide their purchases were recognized with Shopper Marketing Effie Awards last week at the Shopper Marketing Summit in New York.
“This year’s winners demonstrate the importance of close working relationships between brands and their retail partners,” Mike McMahon, president and executive director of the Path to Purchase Institute, said in a statement. “There is a lot that the shopper marketing community can learn from these creative, complex and highly effective collaborations.”
The awards were presented by the Path to Purchase Institute in partnership with Effie Worldwide. Following are some of the winning campaigns.