Roche Bros. Boosts Price Image Among Top Shoppers

LAS VEGAS — A more disciplined approach to pricing by Roche Bros. Markets as part of a concerted effort to lower its high-price image enabled the chain to convince its primary customers it had lowered prices, a company executive said at the National Grocers Association Convention here this month. The initiative was not quite as effective at convincing secondary shoppers, however, Arthur Ackles, director

LAS VEGAS — A more disciplined approach to pricing by Roche Bros. Markets — as part of a concerted effort to lower its high-price image — enabled the chain to convince its primary customers it had lowered prices, a company executive said at the National Grocers Association Convention here this month.

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