Stop & Shop Expands Value

Stop & Shop and Giant-Landover last week debuted a new phase of their effort to increase their focus on value. The latest effort doubles the number of products that can be purchased using the loyalty card, and is accompanied by new shelf tags, in-store signs and a new circular design, all of which were set to debut chainwide last Friday. As part of the effort, the company is launching

Is there a type of price promotion that hasn't been tried in the past few months?

We've seen discounts meant to support communities, such as Michigan-based Spartan Stores offering breaks to unemployed auto industry workers. We've witnessed activity around freebies, including Kroger giving away cell phone minutes in a loyalty card promotion. At least one retailer even promised consumers a free ride: Whole Foods Stores in June drove Manhattan shoppers home using a fleet of pedicabs.

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