Wegmans: National Brands Are Alive and Well

Wegmans Food Markets continues to build its private label, but it’s not doing so at the expense of national brands, according to senior vice president of consumer affairs Mary Ellen Burris.

ROCHESTER, N.Y. — Wegmans Food Markets continues to build its private label, but it’s not doing so at the expense of national brands, according to senior vice president of consumer affairs Mary Ellen Burris. In her weekly consumer column, Burris said that Wegmans’ buyers are reducing product duplication across the board to make room for the many new products that hit the market each year. But in response to consumer concerns that the retailer is discontinuing national brands only to put in We

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