How FreshDirect, Blue Apron satisfy consumer taste trends

How FreshDirect, Blue Apron satisfy consumer taste trends

Food delivery companies FreshDirect and Blue Apron use their buying power and tech savvy to cater to consumer tastes, as well as drive new trends, the CEOs of the two companies said at the New York Times Food for Tomorrow conference last week.

Speaking on a panel called “The Disruptors,” Jason Ackerman, CEO of New York-based e-grocer FreshDirect, and Matt Salzberg, CEO of meal kit delivery service Blue Apron, detailed how they source the products consumers want.

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