McDonald's Tests Home Deliveryd's is testing home-delivery service in 80 restaurants in its Norfolk, Va., region.The test, which was initiated by the regional office, was begun early in the fall and will continue for the foreseeable future, said a...
NEW YORK -- Brand marketers can use data from retailers' frequent-shopper programs to test and evaluate consumer promotions.By working with households in a single market and accessing data that the retailers are "willing to sell at very reasonable...
CHICAGO -- Brand marketers are ready to launch their first supermarket promotions through Information Resources Inc.'s scanner-verified program."The first promotions will be in February and March in five introductory markets," said Tom Sullivan...
The time is ripe for top-quality Chilean tree fruit.Retailers in different markets searched this year for ways to bring shoppers imported tree fruit that is ripe, fragrant and flavorful, and they were willing to do some work to get it."We would...
Procter & Gamble is cleaning up in concentrated powdered laundry detergents, which debuted a few years ago and now dominate the...
NEW YORK -- The National Association of Chain Drug Stores and its member chains are about to mount an aggressive effort to take...
If there's a broad philosophical underpinning in the food distribution business today, it's that previous assumptions might as...