In one of the more elaborate uses of account-specific promotional phone cards to date, Tropicana Pure Premium juice teamed with Meijer Inc.'s supercenters in Michigan, Ohio and Indiana during December for its "Blast Into Breakfast" tie-in with the...
CARSON, Calif. -- Gale Bensussen knew he was in the right place at the right time. Just after a leveraged buyout by Leiner Health Products' management and AEA Investors in early 1992, Time magazine hit the newsstands with its well-known cover...
MALVERN, Pa. -- March Madness spilled over from the basketball court to the supermarket as Acme Markets here ran a promotion through which consumers could qualify to receive free Final Four tickets and merchandise.Tying in to the annual National...
Information systems departments are redefining themselves as shifting priorities and changing roles within the company converge to break down boundaries that once isolated them from other business areas.Retailers are increasingly focusing on new...
How do you attach a phone card to a fresh ham? Or a spice bottle, for that matter?Field Packaging Brands, Owensboro, Ky., found...
WASHINGTON -- The Grocery Manufacturers of America here, in conjunction with Ernst & Young International, New York, has...
WOODBRIDGE, N.J. -- Pathmark Stores here said sales and earnings from continuing operations increased for the fourth quarter...