Competing in the marketplace is like competing in sports. You have to master the fundamentals of the game before you can expect to win. It follows that if companies want to score big in the rough-and-tumble world of brand marketing, then they...
ORLANDO, Fla. -- Wal-Mart is testing a beauty boutique concept at two stores here to capture greater incremental sales of high-margin products in the cosmetic and fragrance categories.Although Wal-Mart refused to comment on the test, industry...
MCLEAN, Va. -- The National Confectioners Association here will develop a candy marketing program to aid retailers. The program is tentatively titled: "Confectionery and Successful Category Management."The association's first step will be to...
Trade marketing is an increasingly important discipline in consumer packaged-goods firms throughout the United States. Some of these departments have been successful, others are flailing away. Why? In our analysis of successful organizations, we...
CHICAGO -- Leaf has introduced a merchandising vehicle for its products, which, according to the company, gives retailers three...
LOS ANGELES -- Vice President Al Gore met with a veritable Who's Who of Hollywood and the telecommunications world last month...
HOLLYWOOD, Calif. -- Following a multiyear agreement to distribute all "Peanuts" annimated television programs on video...