TAMPA, Fla. -- Brand marketers are about to gain wider access to an in-store advertising medium that is part static sign and part advanced digital communications.Parker Communications Systems, a 3-year-old company that has been quietly working the...
SOMERS, N.Y. -- Pepsico here teamed with supermarkets and Time Warner magazines nationally to offer a personalized plea for Time subscribers to stock up on Pepsi products for the Super Bowl.The promotion involved every U.S. Pepsi bottler and more...
Some supermarket merchandisers are a bit hesitant to put a product called S.N.O.T. on their shelves. But they're only grown-ups...
BOCA RATON, Fla. -- With only eight stores in northern Alabama, Gregerson's Foods is a David next to its Goliath-size...
CHICAGO -- Supermarket buyers braved snow, snarled airline schedules and wind chills of 75 degrees below zero to find out what...