As soon as we get used to the idea that mass marketing is out and micromarketing is in, we still find ourselves trying to catch up with the future. The latest and greatest change, of course, is brand marketing on-line. There's certainly a lot of...
HOUSTON -- The competition is tougher, but Randalls' video program keeps getting better. Randalls Food Markets here was one of the first chains to rent videos, starting as early as 1980. Today, it remains the standard against which many measure...
CHICAGO -- Randalls Food Markets posted large sales gains and achieved heightened market share in several core categories as a result of Efficient Consumer Response programs.The 120-store chain boosted sales per section foot in the salty-snack...
BENTONVILLE, Ark. -- At Wal-Mart Stores here, small may be preferable to large when it comes to supercenters. Wal-Mart plans to...
TEWKSBURY, Mass. -- DeMoulas/Market Basket here has introduced a new line of European country breads.n & sage, roasted red...
SPRINGDALE, Ark. -- Tyson Foods here has unified its packaging and created a single ad campaign for its products in a "master...