LAKE FOREST, Ill. -- Leaf Inc. is turning over a new leaf. The candy marketer based here has reorganized its marketing department, decentralized its R&D operations and sold some plants and product lines. "The reorganization has made us a more...
Defining, then establishing, true brand relevance takes old-fashioned hard work and old-fashioned marketing. To measure and ultimately understand relevance -- the linking of a brand's equity and its emotive and sensory aspects to the needs of a...
GRAND RAPIDS, Mich. -- Alternate Postal Delivery here has entered into a letter of intent to acquire National Home Delivery.o...
Heard among all those screams for ice cream are cries for low-fat, no-fat and other healthier alternatives. Those cries are...