TAMPA, Fla. -- Van de Kamp's has used co-branding with other manufacturers as a way of building market share in a declining category, according to an advertising account executive who works on the Van de Kamp's account."In the highly competitive...
NEW YORK -- Although it must operate under a myriad of laws and legal restrictions and a flat sales environment, Heublein Inc. is building sales of its liquor products by teaming with brand marketers of complementary nonalcoholic products.The key...
BETHESDA, Md. -- Discovery Channel Video here is offering "Watergate," a three-pack video that tells the story of the infamous Watergate hotel break-in. It is being sold for a suggested retail price of $49.95.suggested retail price of $39.95...
TAMPA, Fla. -- For a cross-merchandising promotion to be successful it must supply the consumer with a recognizable benefit, according to a marketing official with Coca-Cola Co."A brand marketer always has to make sure that the promotion is...
BOISE, Idaho -- Albertson's here has introduced a new program with the time-pressed consumer in mind in which ingredients for a...
LEXINGTON, Ky. -- Valvoline here has become one of the first consumer goods companies in the United States to begin to track...