An In-Field Hitail, our field people have to be prepared for whatever denomination of coupon is needed."-- Kay Word, director of sales systems at R.J. Reynolds Tobacco Co., Winston-Salem, N.C., sings the praises of portable coupon printers. Page 16.
Changes are occurring faster on disposable diaper shelves than on the little bottoms that wear the products.Shuffling of diaper counts, packaging and gender types, in part due to premium-brand price shifts, has rattled grocery merchandisers and...
ELIZABETH, N.J. -- The majority of ShopRite stores in the Wakefern Food Corp. wholesale cooperative launched displays of low-priced computer software last month, according to the products' supplier. The selection, which is now in 108 of the 187...
When the time came for the original Efficient Consumer Response study group to name the four ECR strategies, we were too quick to use the "E-word." It was and still is appropriately used in the case of "Efficient" Replenishment. Better names for...
SOMERS, N.Y. -- Pepsi-Cola Co. is expecting big things from its point-of-purchase displays this year.The soft-drink marketer here expects to build sales this year by using a proven winner of memorable television commercials, coupled with massive...
The so-called "blizzard of the century" toppled traditional sales patterns at Eastern U.S. supermarkets last week. Supermarkets were recoiling late last week after record-setting snowfalls, as seemingly endless checkout lines and serious product...