AVON, Mass. -- Consumers want to buy baby accessories at supermarkets. However, do supermarkets carry the items consumers want to buy?That's not often the case, according to executives with The First Years here. Supermarkets, they said, need to...
Video cross-promotion tie-ins provide unique promotional advantages: sponsor exclusivity, no clutter, creative flexibility, point-of-sale presence, unique audience involvement, synergistic sponsorships, extensive promotional opportunities and...
NEW YORK -- Funeral services were held here last week for Max Sloan, founder of Sloan's Supermarkets, who died of cancer at age...
WOODBRIDGE, N.J. -- Pathmark Stores here recently promoted 25 of its private-label vitamins with a buy-one-get-one-free offer...
ANCHORAGE, Alaska -- Carr Gottstein Foods here is rolling out a 49-cent-a-night rental strategy on classic movies to all its...