Harmons Fruit Harmons

Retailers turn to value-added produce for growth

Tips include trialing and adding options next to commodity counterparts

From juicing kits to precut peppers and onions, bags of cubed squash to squeezable tubes of garlic, value-added produce has proliferated in all sorts of clever and useful ways over the past few years. Retailers keen on appealing to convenience-focused produce shoppers now have hundreds of different options to choose from. 

The question is: How do managers zero in on top performers? 

According to sources, it’s best not to over-complicate the issue. Despite the p

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TAGS: Marketing
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