The recessionary squeeze is on in personal care.
The Big Squeeze
The recessionary squeeze is on in personal care. As is the case with food consumption, consumers are changing the way they shop and what they shop for in hair, skin, and bath and body categories. While supermarkets are benefiting from a shift in food shopping behavior, with more people cooking at home as a result of the recession, this appears not to be the case when it comes to personal care. According