FOUNTAIN OF WELLNESS

Anti-aging cleansers, serums and creams are beating out every other subcategory in skin care, even those feisty acne treatments for the teenage set. But it doesn't stop there. Led by Baby Boomers, consumers have come to terms with getting older, and rather than trying to halt the process, they're out to do it in the best way possible, according to industry experts. For retailers this means providing

Anti-aging cleansers, serums and creams are beating out every other subcategory in skin care, even those feisty acne treatments for the teenage set.

But it doesn't stop there. Led by Baby Boomers, consumers have come to terms with getting older, and rather than trying to halt the process, they're out to do it in the best way possible, according to industry experts.

For retailers this means providing health education and in-store programs that provide a more holistic view of ag

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