Generics Programs Duel in St. Louis

Supermarket competition with discounted generic prescription programs has been accelerating across the country, most recently here and in Southern California. In the past month, Schnucks Markets here and Dierbergs Markets, Chesterfield, Mo., have gone head to head with similar programs, while Stater Bros. Markets, San Bernardino, Calif., has launched a program that competes with the Ralphs

ST. LOUIS — Supermarket competition with discounted generic prescription programs has been accelerating across the country, most recently here and in Southern California.

In the past month, Schnucks Markets here and Dierbergs Markets, Chesterfield, Mo., have gone head to head with similar programs, while Stater Bros. Markets, San Bernardino, Calif., has launched a program that competes with the Ralphs banner of Kroger Co., Cincinnati, and the Vons stores of Safeway, Pleasanton,

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TAGS: Marketing