Giant Eagle Rewards Gift Card Customers

Following a holiday season when Giant Eagle saw double-digit increases in gift card sales, the retailer mailed rewards to tens of thousands of its top gift card customers, said spokesman Dan Donovan. The mailing included a black card wallet, with a gift card tracker similar to a check register, an offer of two free iTunes downloads, and a thank-you note and promotional sheet highlighting

PITTSBURGH — Following a holiday season when Giant Eagle here saw double-digit increases in gift card sales, the retailer mailed rewards to “tens of thousands” of its “top gift card customers,” said spokesman Dan Donovan.

The mailing included a black card wallet, with a “gift card tracker” similar to a check register, an offer of two free iTunes downloads, and a thank-you note and promotional sheet highlighting 27 card offerings as “new.”

Top gift card customers were se

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TAGS: Marketing