Retailers Accelerate Fuel-Based Marketing

SCHENECTADY, N.Y. As gasoline prices went up last month, retailers were putting the pedal to the metal on gasoline marketing programs. The latest news came out of Price Chopper Supermarkets here late last month when it said it was expanding its fuel promotion partnership from two outlying test markets Watertown, N.Y., and Hartford, Conn. into one of its core upstate New York regions in and around

SCHENECTADY, N.Y. — As gasoline prices went up last month, retailers were putting the pedal to the metal on gasoline marketing programs.

The latest news came out of Price Chopper Supermarkets here late last month when it said it was expanding its fuel promotion partnership from two outlying test markets — Watertown, N.Y., and Hartford, Conn. — into one of its core upstate New York regions in and around Syracuse.

This follows news last month that Shop 'n Save, a Pittsbur

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TAGS: Marketing