Sun Care Sales: Timing Is Everything

Depending on the climate of the area each store is in, the right time to start merchandising and promoting sun care products differs. However, as consumers become more concerned with caring for their skin, offering products early in the season, with some available all year, is an important tactic. We start merchandising sun care right after Christmas for our most southern stores, and most others are

Depending on the climate of the area each store is in, the right time to start merchandising and promoting sun care products differs. However, as consumers become more concerned with caring for their skin, offering products early in the season, with some available all year, is an important tactic.

“We start merchandising sun care right after Christmas for our most southern stores, and most others are set before Easter,” spokeswoman Maria Brous at Publix Super Markets in Lakeland, Fla.

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TAGS: Marketing