Vitacost buy will jumpstart Kroger e-commerce

Vitacost buy will jumpstart Kroger e-commerce

Kroger, once considered a laggard among food retailers pursuing an e-commerce strategy, will leap into the field through a proposed acquisition of vitamin-and-supplement e-tailer Vitacost.com.

Kroger said it would pay approximately $280 million for Boca Raton, Fla.-based Vitacost. The acquisition would provide Kroger with extensive e-commerce experience and what it called “a substantial platform” including technology and sh

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Contact: Desiree Torres [email protected]

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