Disruptors 2015: Gil Phipps, Kroger Co.

Disruptors 2015: Gil Phipps, Kroger Co.

INFLUENCING STORE FORMATS AND COMPETITION Gil Phipps, VP of corporate brands, Kroger Co. HOW HE’S DISRUPTING: Gil Phipps is taking the “corporate” out of Kroger’s brands by giving them a strong dose of personality.

When you think about disruption, smaller brands challenging established players normally come to mind. So the appearance of Kroger's VP of corporate brands, Gil Phipps, on the list might seem surprising. Yet a walk down the aisles of a Kroger store soon reveals that there is something of a revolution underway with its house brands, which is challenging the rest of the industry.

Kroger long ago moved beyond the traditional confines of private label to a three-tier brand strategy,

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Contact: Desiree Torres [email protected]

TAGS: Kroger
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