Store Brands 2012: Accounts Payable

Store Brands 2012: Accounts Payable

Supermarkets may not be as well known in the social media world as other businesses, but they are poised to attract a following

Despite growing retailer involvement in social media, consumers aren’t as familiar with supermarket Facebook and Twitter accounts as they are with efforts by other channels, according to a new survey.

When asked if they’ve ever visited a supermarket’s Facebook page, Twitter account or other form of social media, just 20% of consumers said yes, according to a Private Label Manufacturers Association study, conducted by GfK/Roper for exclusive publication in Supermarket News. T

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