Everyday Pricing, New Branding Drive Ahold

Lower everyday prices at Stop & Shop and Giant-Landover are beginning to work just as officials had hoped they would. Consumers seeking value amid deteriorating economic conditions helped Ahold here post increases in sales and net income for the recently ended fourth quarter and fiscal year, with its largest U.S. chains, Stop & Shop and Giant-Landover, each posting their best quarterly identical-store

AMSTERDAM — Lower everyday prices at Stop & Shop and Giant-Landover are beginning to work just as officials had hoped they would.

Consumers seeking value amid deteriorating economic conditions helped Ahold here post increases in sales and net income for the recently ended fourth quarter and fiscal year, with its largest U.S. chains, Stop & Shop and Giant-Landover, each posting their best quarterly identical-store sales in five years.

What's more, the strong traf

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