PLEASANTON, Calif. — Safeway here yesterday said it has promoted Michael R. Minasi to president of marketing. He reports to Steve Burd, the retailer’s chairman, president and chief executive officer, along with the presidents of three other marketing functions at Safeway: Frank A. Calfas (marketing operations), Des Hague (perishables) and David Lee (non-perishables). Minasi had been senior vice president of marketing, overseeing advertising, brand management and marketing strategies, and had recently assumed responsibility for private-label marketing and online shopping. Minasi joined Safeway in 1996 from Toys “R” Us.
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