Safeway Tests Ideal Departments

Safeway said it hopes to create a legendary experience for shoppers by redesigning certain departments to better serve customers. After testing 10 departments at single locations, Safeway has integrated all 10 at 100 of its stores across all divisions to determine how complex a chainwide rollout would be, including employee training. The company declined to provide further

PLEASANTON, Calif. — Safeway here said it hopes to create “a legendary experience” for shoppers by redesigning certain departments to better serve customers.

After testing 10 “ideal” departments at single locations, Safeway has integrated all 10 at 100 of its stores across all divisions to determine how complex a chainwide rollout would be, including employee training. The company declined to provide further details on the specific changes involved in the tests.

“We wan

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