Wal-Mart Goes Beyond EDLP With New Pricing

In a shift away from its traditional EDLP model, Wal-Mart Stores is implementing some aggressive promotional pricing on certain items in at least a handful of markets, according to industry executives and observers. In a conference call with analysts last week, Rick Anicetti, chief executive officer of Salisbury, N.C.-based Food Lion, said his company has observed some unusual

BENTONVILLE, Ark. — In a shift away from its traditional EDLP model, Wal-Mart Stores here is implementing some aggressive promotional pricing on certain items in at least a handful of markets, according to industry executives and observers.

In a conference call with analysts last week, Rick Anicetti, chief executive officer of Salisbury, N.C.-based Food Lion, said his company has observed some unusual promotional advertising from Wal-Mart in some markets, though not in all.

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