The Wal-Mart Paradox

The Wal-Mart Paradox

If there's any retailer that knows how uncomfortable the murky middle can be, it's Wal-Mart, which over the past 30 years has plowed scores of its smaller competitors there, frequently contributing to their ultimate demise. But after a year of economic hardship for Wal-Mart shoppers and changes in consumer behaviors learned during the recession it's not without some irony to find the world's largest

If there's any retailer that knows how uncomfortable the murky middle can be, it's Wal-Mart, which over the past 30 years has plowed scores of its smaller competitors there, frequently contributing to their ultimate demise.

But after a year of economic hardship for Wal-Mart shoppers — and changes i

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