Winn-Dixie Goes 'Local' in Ads

Winn-Dixie Stores launched a major marketing campaign last week in parts of Louisiana and Mississippi based on the tag line, Local flavor since 1956. The campaign directed at consumers in New Orleans, Baton Rouge and Lafayette, La., and Biloxi and Gulfport, Miss. will focus on the chain's use of local produce, local vendors and local people for more than 50 years. Using newspaper

JACKSONVILLE, Fla. — Winn-Dixie Stores here launched a major marketing campaign last week in parts of Louisiana and Mississippi based on the tag line, “Local flavor since 1956.”

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TAGS: Marketing