Foursquare Debuts Local Updates

Starting Wednesday, Foursquare is offering a feature for retailers called Local Updates designed to  entice customers to retail outlets via their mobile phones, according to several reports.

Merchants can send Local Updates — such as promotions, pictures or a text message — to loyal customers who have checked in to a store multiple times and are in its vicinity. Merchants can create the updates for free in Foursquare's self-service tool.

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