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Mobile Payment's Birth Pangs

Mobile Payment's Birth Pangs

“In 2012, we will see large market launches of the digital wallet, as innovative grocers begin to use the mobile device and customized apps to differentiate their brand.” — Thomas D. Murphy, principal, North Highland

Last fall, many food retailers — without necessarily realizing it — began allowing shoppers to pay in stores with their mobile phones.

Those were retailers such as ShopRite, Meijer, Spartan, Supervalu, Food Lion and Whole Foods that have equipped their checkouts with NFC (near

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TAGS: Retail & Financial Ahold Delhaize
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