Raley’s Encourages Online Consumer Advocacy

WEST SACRAMENTO, Calif. — Raley’s here has partnered with Boston-based BzzAgent, the social marketing arm of Dunnhumby, to develop what the chain calls the first online advocacy platform aimed at enhancing a grocery retailer’s new loyalty program.

Raley’s has linked its six-month-old loyalty program, called “Something Extra,” with the advocacy program, dubbed Something Extra Try-It, whi

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