CHICAGO — A Nintendo Wii U mass merchandiser display took home top honors in the Design of the Times competition.
Frank Mayer and Associates, with co-entrant AGI In-Store, created the display for Nintendo of America.
Follow @SN_News for updates throughout the day.
The Path to Purchase Institute announced the winners during an awards reception last night at the Shopper Marketing Expo.
Other winners announced yesterday are:
• Supermarket Category: Mondelez International/International Paper/Eastwest Marketing Group for “Nabisco Brighten Your Holiday Traditions” display.
• Consumer Electronics: Electronic Arts/RockTenn Merchandising Displays for “EA Sports Interactive In-Line Display.”
• Specialty: Great Northern Corp./co-entrant Go East Design/3M for “Take Note of Color” endcap.
• Drug: RockTenn Merchandising Displays/Unilever for the “Axe Apollo Easel Floorstand.
The Design of the Times honors the most effective and innovative in-store marketing solutions, from traditional POP displays to digital and mobile solutions.
Click here to review a full list of the Design of the Times finalists.
|Suggested Categories||More from Supermarketnews|