Sponsored By

NGA names creative ad winners

The National Grocers Association named the Creative Choice Awards “Best of Show” winners in marketing and merchandising categories Monday during its annual convention in Las Vegas.

February 10, 2014

1 Min Read
Supermarket News logo in a gray background | Supermarket News

The National Grocers Association named the Creative Choice Awards “Best of Show” winners in marketing and merchandising categories Monday during its annual convention in Las Vegas.

CONNECT WITH SN ON TWITTER

Follow @SN_News for updates throughout the day.

Best of Show in marketing was awarded to K-VA-T Food Stores, Abingdon, Va., for a campaign entitled “Salute,” which involved a 60-second video commercial created to honor and show respect for members of the armed forces. Originally aired on the Fourth of July, it aired again on Labor Day and Veterans Day.

Best of Show in merchandising was awarded to B. Green & Company, Baltimore, Md., for a campaign entitled “Food Depot and Eat Right, Live Well,” which sought to encourage low-income shoppers to buy more healthy items in-store.

See all of SN's stories and videos of The NGA Show 2014

 

Stay up-to-date on the latest food retail news and trends
Subscribe to free eNewsletters from Supermarket News

You May Also Like