P&G wins big at the 2014 Effie Awards
Procter & Gamble was among the companies that took home top honors in the 2014 North American Shopper Marketing Effie Awards ceremony last night at the Shopper Marketing Summit.
March 26, 2014
The Coca-Cola team celebrates its Effie award last night for the "Effortless Meals" program at Walmart.
Procter & Gamble was among the companies that took home top honors in the 2014 North American Shopper Marketing Effie Awards ceremony last night at the Shopper Marketing Summit.
The awards honor the most effective shopper marketing efforts.
The gold, silver and bronze winners:
Pantene Weather Program.
Procter & Gamble, Leo Burnett/Arc Worldwide and Starcom MediaVest Group won a Gold in the Manufacturer: Awareness/Trial category for the “Pantene Weather Program,” along with contributing agencies, Grey Group and DeVries Global. P&G landed another Gold in the Multi-Brand Shopper Solution category, with its retail partner Walmart and agency partner Saatchi & Saatchi X for